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Forever 21: Too Many Stores and Debt, Too Few Customers
New York Ag Connection - 10/03/2019

Forever 21 has filed for Chapter 11 bankruptcy protection and plans to close up to 178 U.S. stores.

Ray Wimer is an assistant professor of retail practice at Syracuse University's Martin J. Whitman School of Management.

Wimer says, "The business factors that contributed to this latest news for Forever 21 were its over-expansion too quickly, and the company took on too much debt in order to fund the expansion.

"There are also consumer factors that likely played a part. Customers are pushing more for transparency in the supply chain and sustainability of the products they buy. They also tend to lean more toward renting, re-using or sharing clothes. Consumers are also moving more to online shopping and away from the shopping mall in general.

"The result was declining revenues with increasing debt payments that put them into the situation to file for Chapter 11."

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