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New Premium Light Ice Cream with Probiotics Supports Culture
New York Ag Connection - 10/18/2018

Eat ice cream. Support culture. It's that simple with Culture Republick, the first premium light ice cream brand with probiotics on a mission to support culture both inside and out. Beyond having live probiotic cultures in the ice cream, the brand aims to support culture in everything it does. The new brand collaborates with emerging artists to design each pint, giving these artists a new canvas for their work, complete with their signature and information on pack. Additionally, 10 percent of the brand's profits will support the arts in local communities, with all charitable donations made possible by the Unilever Foundation.

"Culture Republick was created with a distinct purpose in mind," said Leslie Miller, marketing director of ice cream at Unilever. "We believe that humanity could use a bit more brightness. By combining our passions for culture and ice cream, we intend to do our part in making people feel more balanced, inspired and connected."

Culture Republick is currently available in seven unique flavors and is the first premium light ice cream brand with probiotics. Each pint contains three billion live active cultures, 400-500 calories, 16-18 grams of protein, 11-12 grams of fiber and no artificial sweeteners. The unexpected flavor combinations include:

- Milk & Honey with pack art by Joe Geis, an artist, designer and woodworker based in Brooklyn. Joe's artwork is all about movement and balance.

- Turmeric Chai & Cinnamo with pack art by Sarah Dewlin, a Brooklyn-based artist who specializes in unique geometric shapes and compositions, with natural edges and organic imperfections.

- Cold Brew & Chocolate Chi with pack art by Paulina Ho, a California-born, Texas-raised, and NYC-based artist who incorporates a wide spectrum of images and symbols, leaving the viewer to connect them and create more meaning.

- Pistachio & Caramel with pack art by Teri Kaplan Trigalo, a creative content director based in NYC. Born in South Africa, Teri has been painting ever since she could hold a brush, now creating large-scale abstract pieces inspired by her surroundings.

- Lemon & Graham with pack art by Jason Naylor, an artist, designer and creative director based in Brooklyn. His street art murals carry a distinct style of upbeat messages and colorful visuals.

- Chocolate & Cherry with pack art by Hawnuh Lee, a UX/UI designer and illustrator based in Portland. She creates cohesive visual stories by breaking elements down into designs, textures and tones.

- Matcha & Fudge with pack art by Fiona Chinkan, a visual artist based in Brooklyn, who uses lines and forms to express herself and interpret the world around her. Her style pulls inspiration from the embellishments of graffiti writing.

Culture Republick is currently available at select retailers for an average retail price of $3.99 to $4.99.

Unilever has sales in over 190 countries and reaches 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Unilever employs approximately 8,000 people in the United States -- generating more than $9 billion in sales in 2017.


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