New York Ag Connection - Food52 Launches Premium Channel on Free Streaming Service

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Food52 Launches Premium Channel on Free Streaming Service
New York Ag Connection - 12/03/2018

Food52, the destination for cooks and home enthusiasts with a global community of 13 million, and XUMO, a leading disruptor in streaming television and digital entertainment, today announced the launch of a new Food52 premium channel. The channel will be available on XUMO's free, ad-supported TV service in 30 million U.S households via a multi-screen distribution network of smart TVs, mobile, web and set-top boxes. This is Food52's first smart TV OTT channel launch, which expands the brand beyond its own YouTube platform, and offers new shows featuring experts from its test kitchen as well as award-winning programs and popular recipes for breakfast, dinner, the holidays, and more.

"Food52 is a place for everyone who believes that food is at the center of a life well-lived and launching on distribution platforms like XUMO will greatly expand our reach to millions of new enthusiasts," said Caroline Harris, SVP of partnerships and strategy at Food52. "OTT is an important part of our long-term strategy and XUMO is the ideal first partner to help us bring that to fruition as we engage with even broader audiences through smart TVs and beyond."

As part of the launch, Food52 has also partnered with exclusive sponsor VisitBritain to share the best of British food and drink with its audience. VisitBritain and Food52 will premiere videos showcasing travel and food destinations and experiences in London, Edinburgh, Yorkshire, Cornwall and Devon. VisitBritain is promoting epicurean experiences across Britain to showcase how the country has evolved in the culinary space, and to boost tourism across its nations and regions. From the world's only whisky trail, to seafood foraging off the Pembrokeshire Coast in Wales, to cooking what you catch on a fishing expedition in Cornwall, modern British food encompasses street food, farm to fork, craft beer, distillery experiences, creameries, cheese, and fresh seafood.

"Our partnership with Food52 is a fantastic opportunity to build on the growing interest in culinary travel while also showcasing the local flavors and great tastes of regional Britain. We are excited to welcome more Americans to Britain so they can experience the undiscovered British food and drink products and food-inspired tourism experiences connected to these local cuisines," said VisitBritain executive vice president, Americas, Gavin Landry.

The Food52 channel will feature an array of popular programming -- everything from upcoming seasonal content such as Cozy Cold Weather Classics and Holiday Classics and Food52 & Friends, which features popular hosts Samin Nosrat, Erin McDowell, Dorie Greenspan, to the award-winning Genius Recipes with Kristen Miglore. Additional programming will include meal-time staples -- Breakfast & Brunch, Desserts and Weeknight Dinners, Food52 Favorites and Big Little Recipes, which pairs the smallest possible ingredient list with the biggest flavors.

"Food52 has built a preeminent brand with visually rich and inspiring content for food lovers everywhere, and one that will resonate well with our mainstream audience," noted Stefan Van Engen, SVP of content partnerships and programming at XUMO. "With its highly engaging and addictive programming, the Food52 channel is the perfect daily entertainment destination for viewers to lean back, learn and enjoy."

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