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Chobani Celebrates 10 Years by Saying Thanks to Fans
New York Ag Connection - 02/14/2018

Chobani, LLC, Norwich, N.Y., the second-largest overall yogurt manufacturer in the U.S., announced a new campaign to say thanks to all who have supported the company over the past decade, and to welcome new fans to the Chobani family.

Since pioneering the Greek yogurt category 10 years ago, Chobani has made great strides in fulfilling their mission of providing better food for all people. Yet there's still more to do as approximately half of the country still hasn't even tried Greek Yogurt. Chobani wants everyone in America to have the chance to try their delicious yogurt.

"This way of saying thank you is something we've done since we first got started, and now we wanted to extend it to everyone in America. From the beginning, we wanted to make beautiful yogurt that's as good as what nature gives us, create it with the most amazing people, make it available to everyone, and follow the values that we all learn and live by," said Chobani CEO and Founder Hamdi Ulukaya. "What began ten years ago in a small factory in upstate New York has grown into something so much bigger. But Chobani isn't one person's work or one person's dream. It's the combination of everyone who's been a part of our journey--from our team, to our communities, to the millions of people who love our yogurt. That's why we are so excited to celebrate this milestone with as many people as possible. On behalf of everyone at Chobani, I want to say thank you. Thank you to everyone who saw us on the shelf, talked about us, recommended us to others, and gave us a chance."

Running through March 4, Chobani is launching a unique offer to share the specialness. To receive a free cup, fans simply need to print a coupon at Chobani.com/freeyogurt, and visit any participating retail store during the three-week offer period. The coupon can be redeemed toward any single item of Chobani 5.3oz Greek Yogurt, Flip 5.3oz yogurt snacks, 10oz drinks, or Smooth (2-pack).

Yogurt is one of the purest, simplest foods on earth. When made naturally and shared generously, Chobani believes the most humble foods can magically transform individuals, communities, and the environment.

Over the last 10 years, Chobani has grown from 5 employees to 2,000, becoming the No. 1-selling Greek Yogurt brand in America (and second largest yogurt maker overall). By offering a free cup or bottle of Chobani yogurt to fans across America, Chobani is saying thanks to those who have been with them from day one, just recently joined and welcoming new fans into their family.

The fully integrated national campaign is the most ambitious campaign Chobani has ever created. The campaign will run across broadcast television, online video, online display, rich media banners, bespoke influencer care packages, shopper, paid social, organic social, a digital activation in Grand Central Terminal in NYC, radio spots, and our owned digital properties.

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